Mission Statement
The FACVB serves as the single unifying voice for all of Florida’s convention and visitor bureaus, providing insight and direction as we enter a new millennium marked by an increasing competitive tourism marketplace. Organized in 1996, FACVB’s strives to increase the overall effectiveness of Florida CVB’s destination marketing efforts. It’s stated mission is to provide cooperative action to enhance and encourage the growth of Florida’s convention and visitors industry through promoting tourism industry education, enhancing professionalism, facilitating the cooperative exchange of information between Florida CVBs, developing an awareness of legislative issues and unifying the state’s CVB industry through public relations.
Membership
The Florida Association of CVBs represents more than 32 of Florida’s official county and regional destination management organizations.
The Convention & Visitors Bureau Defined
Convention and visitors bureaus are also called destination marketing or management organizations, and typically outside North America, tourist/convention bureaus, boards or offices. They act as the community, county(ies) or local authority leader in tourism marketing and development.
A bureau’s primary mission is frequently to market cities, towns, counties or regions to potential visitors.
Further, they provide local visitor/meeting planning services, and act as a catalyst and/or builder in ensuring the development of appropriate attractions, facilities/services, and infrastructure needed to provide destination experiences.
The CVB is:
- An umbrella organization that solicits and services all types of travelers
- Essentially an information clearinghouse, convention management consultant and promotional body for the community
- Also a coordinating entity that brings together the interests of local government, trade and civic associations, and individual travel suppliers to build outside visitor traffic to an area
- Foremost a tourism economic development agent that assists in increasing an area’s income and employment and enhancing the quality of life for its residents
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